SEO Reseller services in India are a smart business decision, when done correctly. Agencies who are growing in size and having a large amount of business will find that SEO demand is growing at a faster rate than their team can grow internally. The cost of hiring, training and retaining quality SEO people can become significant, and outsourcing the SEO to India will provide a solution to this challenge while still maintaining control, quality and margins for your agency.
SEO Re-seller services in India are essentially a background service to your agency and provide the agency with a front-facing option for the client. Clients will only see your agency’s branding, the reports they’ll be receiving and the communications regarding the actions being performed on their behalf, while an experienced and skilled team in India with the proper tools and processes in place will complete the SEO on behalf of the agency.
Why Cost Saving Matters More Than Ever
Cost-savings have become more important than ever before for the average agency. Building and staffing an in-house SEO team has become incredibly expensive due to the ongoing salaries, paid tools, continuing education, management overhead, etc. Many agencies will see a decrease in margins before seeing any results due to these costs.
Removing the fixed cost model of providing SEO services through outsourcing to India will give agencies the ability to have a variable pricing structure, where they can pay only for what they need. This also allows agencies to be competitive in pricing while reducing the overall costs of an in-house SEO team while still protecting the agency’s profit margins and creating an even larger potential for growth.
Here is where many agencies fail.
Clients generally only classify internal SEO Vendors based on their budget rather than the level of Internal SEO maturity; therefore it is not uncommon for the same Internal SEO package to be sold to both a locally owned plumber and to a nationally recognized e-commerce company, with the added result of both companies being dissatisfied since the Internal SEo package offered to them does not meet their needs.
A highly qualified Internal SEO Reseller Partner will allow you to segment your clients effectively, scale appropriately and provide the right level of SEO to your clients, without wasting your client’s money unnecessarily.
White Label SEO Gives You Control Without the Load
The Internal White Label SEO Reseller Program will keep you in control of your client’s branding, pricing, and the relationship you have with your client, while allowing you to drive traffic to your website through the invisible reseller SEO team.
In the eyes of your customers, you are the Internal SEO expert; at the same time, you will also receive the benefit of having a dedicated team of SEO professionals who will perform the keyword research, technical fixes, content optimization, and link building for your customers.
This gives you the ability to confidently grow your services as you say “yes” to more projects, knowing that you are properly equipped and will be able to provide quality service to your customers.
Access to New and Skilled SEO Talent
What’s great about India is that it has one of the largest populations of SEO professionals in the world who mostly support and provide services for international websites in the most competitive industries. Thus these SEO professionals have the experience and knowledge on the latest Google updates, understand search intent, and are capable of navigating technical problems relating to SEO.
There are no exceptions to the concept of White hat SEO.
When it comes to SEO it must be performed in accordance with “white hat” principles; otherwise it is considered a liability.
In India, White hat SEO is the standard type of SEO that is offered by reputable agencies that offer SEO reselling services. These companies will concentrate on delivering to their clients a clean structure of their website, high quality content and relevant optimisation, along with building links naturally. All of these things require effort to accomplish, however the rewards are stable ranking positions and continual growth over the long haul.
White Hat SEO is a shield that protects the agency brand, protects its clients and also protects the future revenue stream of the agency.
Outsourcing increases organisation’s Focus & Speed
When agencies utilise outsourcing for executing SEO functions, it frees up time for the Internal Teams and allows the Sales team to spend their time focusing on growing the agency and allows Account Managers to focus on building a relationship with their clients. The Leadership Team has more time to concentrate on Strategic planning and does not have to manage day to day reporting and production processes.
Outsourcing of SEO leads to faster execution because the Resellers have implemented systems that will lead to consistent reporting, improved turnaround time.
This clarity of operations is typically the major hidden benefit of using SEO Resellers in India.
Scalability without Risk
With a SEO reseller, agencies will have the ability to scale without risk. For instance, if an agency had ten new clients, they do not have to hire ten new employees in order to service these clients. On the flip side, if the company needs to decrease their workload from a client perspective, they do not have to resort to layoff employees. Therefore, the flexibility of the reseller creates an existence in the real world that can easily adapt to changes in demand.
Why This Model Works Long Term
The long-term success of this model comes down to aligning the interests of the parties involved. In this case, this means that the SEO reseller will help an agency increase its profit margin, while the agency will help its customers receive quality SEO services, and both parties will build a long-lasting working relationship.
As a result, everything is clear-cut and streamlined, so that everyone involved wins.
Last Thoughts From the Founder
When we talk about outsourcing SEO to India, we’re not talking about taking shortcuts, we’re talking about creating a better delivery method for SEO services.
By combining best practices with the right partner (SEO reseller in India), agencies can reduce their costs and have complete control over their white-label SEO efforts while gaining access to a new talent pool and ensuring compliance with ethical SEO standards. Thus, agencies will be able to scale their businesses without overstretching or straining their teams or budgets.
The key point here is that if we’re looking for sustainable, long-term growth, this is definitely the direction to go in.
