Ryze is an AI agent that connects to your Google Ads and Meta Ads accounts. Once connected, it can read your campaign data, make changes to settings, adjust budgets, modify bids, and pause or enable campaigns—all without you logging into the ad platforms.
Direct Account Access
You grant Ryze edit access to your ad accounts through OAuth. The agent then operates with the same permissions as a team member. It can view all campaigns, ad sets, and ads. It can modify bids, budgets, targeting, and scheduling. Changes happen directly in Google Ads and Meta Ads Manager—no exporting, no copy-pasting between tools.
Budget Management
The agent monitors spend pacing and adjusts budgets based on performance. If a campaign is underspending, it can increase the daily budget. If cost-per-acquisition rises above your target, it can reduce budget or reallocate to better-performing campaigns. Budget changes apply immediately in your accounts.
Bid Adjustments
Ryze adjusts bids based on conversion data. Keywords or audiences with strong conversion rates get higher bids. Underperformers get reduced bids or get paused. The agent handles bid modifiers for devices, locations, and time of day based on where conversions actually happen.
Campaign and Ad Pausing
When an ad or ad set underperforms—low CTR, high CPA, poor ROAS—the agent pauses it. You set the thresholds that define underperformance. The agent monitors against those thresholds continuously and takes action when they’re crossed.
Targeting Updates
The agent can modify targeting parameters. It adds negative keywords in Google Ads when search terms waste spend. It adjusts audience targeting in Meta based on which segments convert. Placement exclusions happen automatically when certain placements underperform.
Automated Reports
Ryze generates performance reports from your connected accounts. Reports include spend, conversions, CPA, ROAS, and period-over-period comparisons. Reports deliver via email or Slack on a schedule you set—daily, weekly, or monthly.
Slack and Email Notifications
The agent sends alerts when specific events occur: budget nearly depleted, CPA spike, campaign paused, performance drop below threshold. Notifications go to Slack channels or email addresses you configure. You stay informed without checking dashboards.
Cross-Platform Management
Ryze manages both Google and Meta from one place. It can shift budget between platforms based on where performance is stronger. Reports consolidate data from both platforms. You get unified visibility and control across your paid advertising.
Learn more at get-ryze.ai
